Weixin Channels Operation Standards
1. Principles
We are committed to providing our users with high-quality services and online information. To safeguard a secure, orderly, and healthy online environment, we have established the following basic operating principles which serve as the foundation for all rights and responsibilities of the Weixin Channels Platform (hereinafter referred to as “the Platform”) users. Let's work together to maintain the orderly operation of the Platform and ensure compliance with Operation Standards.
Act Honestly
Creating an account using fake information, deliberately misleading others, interfering with real platform data, or engaging in any other dishonest conduct will infringe on the rights of other users and is not permitted.
Share Appropriate Content
The platform encourages sharing appropriate content. Users are not permitted to share any content that is harmful，extremely inappropriate, or any information that negatively affects the emotional and physical well-being of youth.
Avoid Interfering with Others
You may not directly or indirectly interfere with other users' free use of Channels.
2. Applicable Agreements and Rules
In order to use the Weixin Channels services or access the Weixin Channels Platform (hereinafter referred as "the Platform"), you must read and comply with all applicable agreements and specific rules, including but not limited to the Agreement on Software License and Service of Tencent Weixin and Standards of Weixin Account Usage.The following rules are an interpretation of and not an amendment to the above agreements and rules. Examples have been provided to help you understand and comply with them so that you can use the Platform more smoothly.
3. Rules for Account Registration
3.1 Only one channel account can be created for a Weixin/Wechat account. If channel operations violate the Standards, the ID document, mobile number, or other information linked to the Weixin/Wechat account or channel may be blocked from registering for a channel account.
3.2 The Channel account name must be consistent with its introduction and must be different from existing account names.
3.3 Registration will fail if your account name, profile photo, or introduction contains any lewd, violent, or illegal content.
3.4 Your account name, profile photo, and introduction must be objective, identifiable, and trustworthy, and free of any exaggerative,excessive,advertising (including any form of promotion, marketing, or commercial publicity) or misleading statements. The Channel account must not impersonate public figures or give users similar misleading impressions, or infringe on other individual's rights to name, reputation, portrait, and privacy, as well as intellectual property rights, trade secrets, and other legal rights.
3.5 You may not create an account if, without valid reasons, (a) the account name is the same as or may be confused with a name with priority right (e.g. trademark right), an existing Weixin Official Account, or an account that is widely-recognized on other platforms; or (b) the naming rules are not followed by any means including but not limited to adding meaningless letters or symbols. Existing accounts that violate the Standards are also subject to penalties.
3.6 Use of any and all of the following names is prohibited:
3.6.1 The names of the nation of China, its national flag, national emblem, military flag, medals, and the names of the specific locations of central state organs, or names of landmark buildings (the names of state organs are only applicable to government agencies, and foreign-owned or joint-venture companies with "China" in their names may use such names, e.g. "P&G China").
3.6.2 The names of foreign countries (foreign consulates and other foreign institutions in China with the country's name in their full names may use such names, e.g. "US Consulate in China").
3.6.3 Names with ethical discrimination.
3.6.4 Names with exaggeration or deception, such as "the national liquor" (using an exaggerated adjective) or "the best liquor in China" (no brand may claim itself as the best in China).
3.6.5 Names that are harmful to socialist morals or may cause any unfavorable consequences.
3.6.6 Ambiguous and misleading names that, for example, impersonate other companies' names or brands to carry out false advertising.
3.6.7 A noun, name, or term widely used in daily life, such as positive energy, foodie, astrology, fortune, love, health, health care, encyclopedia, joke, show biz, or online game, etc. The Platform may require companies or organizations having widely-recognized abbreviated names to use their full name.
3.6.8 The name of a place (e.g. Beijing, Shanghai, or Shenzhen)
3.6.9 Names that bypass platform management or facilitate illegal activities, such as using personal phone numbers or contact information for fraudulent or illegal transactions.
3.7 The batch registration of a large number of similar accounts is prohibited.
3.8 You shall not create any account that involves lists ranking by popularity, fund raising, or commenting control for celebrities, or gossipy and insider information of celebrities. You shall not create an account or conduct any activities in the name of a celebrity's fan club without the authorization of the celebrity agency (studio).
3.9 If any fraudulent or suspicious activities are detected during the registration of a Channel account or the use of Weixin Channels services, Tencent reserves the right to re-verify your account in accordance with relevant laws and regulations, and may take measures such as requiring rectification within a time limit, restricting functions, suspending use, closing the account, prohibiting re-registration, and other measures stipulated in this agreement based on the risk assessment.
4. Prohibition of Malicious Use
Malicious use refers to exploiting Weixin Channels in any way to affect user experience, compromise the security of the Weixin Platform, or infringe on others' rights. Please ensure the proper safekeeping of your personal account and password when using Weixin Channels services. It is prohibited to illegally buy, sell, rent, or lend personal accounts. Tencent will re-verify and take action against any Channel accounts or Weixin/Wechat accounts found to be involved in such practices in accordance with the violation and relevant laws and regulations, and is entitled to refuse providing service to the offending account holders. Malicious use includes but is not limited to:
4.1 Improper registration
4.1.1 Malicious registration or use of Channel account, such as frequent or batch registration, provision of fake information, purchase and sale of Channels and relevant features, and registration using illegal or infringing content.
4.1.2 Unauthorized use of a company name or trademark that has been registered by another user, infringing on their right to identity or their exclusive trademark rights.
4.1.3 Unauthorized use of another user's name or portrait, infringing on their right to identity or their right to portrait, etc.
4.2 Tampering with features
Tampering with the features, pages, or text of Channels, which affects the original features, purposes, or meanings of Weixin or Channels.
4.3 Use of add-ons
Using plug-ins, add-ons, or other third-party tools/services without Weixin's prior written authorization to access Weixin and its related systems.
4.4 Solicitation
4.4.1 Soliciting users to share, follow, like, and comment, for example, by offering them incentives, including but not limited to, inviting friends to open a gift box, collecting likes, or sharing something may increase your chances in a prize draw.
4.4.2 Coercing or inciting users to share, follow, like, or comment, for example, by using exaggerated or curse words, including but not limited to, "You are not Chinese if you do not forward this", and "The rest of your life will be peaceful after you forward this".
4.4.3 Inducing minors to pay money to support celebrities.
4.4.4 Provocative content that entices users to contact and interact with the publisher.
Example: Where are you, my darling? I'm so lonely. I miss you so much.
4.5 Click fraud
4.5.1 Acquiring fake data including but not limited to followers, likes, comments, or views by using any inappropriate methods, including but not limited to, faking followers in Weixin or its services by taking advantage of third-party platforms, add-on software, or vulnerabilities.
4.5.2 Creating, publishing, using, or sharing methods and tools for click fraud, whether for commercial purposes or not, will be subject to harsh penalty.
4.6 Illegal marketing
4.6.1 Using Channels for illegal or criminal practices, including scams, pyramid schemes, or smuggling, or selling any goods or services that are prohibited or restricted by laws and regulations, including but not limited to firearms and ammunition, explosives, restricted knives, rare wild animals and plants, medical services and instruments, pharmaceuticals and health products, tobacco, securities and futures, or investment consulting services.
4.6.2 Conducting investment advisory activities (including but not limited to securities, futures, and funds) such as recommending stocks or financial products without the approval of the competent authorities; or inducing or attracting users for marketing purposes under the disguise of sharing financial information (such as stock market analysis, industry analysis) and investment tips;
4.6.3 Take any action, in any form, that involves, encourages, promotes, or solicits others to engage in practices that exclude normal commercial competition, or provide convenience for the dissemination of such practices.
4.6.4 Using Channel accounts to engage in marketing activities that violate the Advertising Law, the Measures for the Administration of Internet Advertising, or other laws and regulations, including but not limited to false advertising and advertisements that lack identifiability.
4.7 Deliberate circumvention
Using techniques to maliciously circumvent or violate our Platform Standards, including evading the Weixin system detection and violation penalties by deliberate use of special codes, typography, or graphic design.
4.8 Interfering other users' experience
4.8.1 Sending harassment messages, spam or ads in the form of excessive marketing or business promotion that disturbs and harasses a user, impairs a user's experience, or impacts the normal use or running of the software.
4.8.2 Disseminating information pertaining to special identification codes and passwords generated by third-party software, websites, or devices, which are used for identification and marking, including but not limited to, special character sets, special identifiers, special codes, and various passwords that are used to harass or induce users (to click, view, follow, or use), obtain personal information of the user, and present security threats to users.
4.8.3 Distributing URLs or domain names in violation of Weixin External Link Content Management Standards, including but not limited to those that have been restricted or banned on Weixin due to violation of rules.
4.9 Impersonation
4.9.1 Creating an account by using other individual's identity or false information. Posting content by impersonating another person or doing something that intentionally attempts to confuse other users about identities.
4.9.2 Fraudulently assuming another user's identity and using their characteristic information in a way that misleads other Weixin users. For example, using the name of a company's popular game product as your Channel account name, and implying or indicating that you are a game product customer service representative in your bio status.
4.10 Personal attack
Public shaming, defamation, or degradation of others.
4.11 Fraudulent, Suspicious, or Dishonest Content or Behavior
Engaging in fraudulent activities by concealing, deceiving, or publishing false content that may cause users to suffer financial or other losses.
5. Prohibition of Undesirable Information
We want all the content hosted on Weixin Channels to be authentic and secure to help promote the sharing of higher quality content. While using the Weixin Channels service, if any clues or risk information related to fraud or illegal activities are discovered, Tencent is entitled to transfer such information to the public security, financial, telecommunications, or internet information departments in accordance with relevant laws and regulations, based on the type and severity of the fraud risk. Tencent will take action against any Channel accounts or Weixin/Wechat accounts found to be involved in distributing undesirable information, and is entitled to refuse providing service to the offending account holders. Dissemination of the following undesirable information on the Platform is prohibited:
5.1 Content prohibited by laws and regulations of mainland China that:
5.1.1 Violates the basic rules determined by Constitution;
5.1.2 Endangers national security, leaks state secrets, subverts state power, and undermines national unity;
5.1.3 Damages national honor and interests;
5.1.4 Incites ethnic hatred and discrimination, and destroys ethnic unity;
5.1.5 Undermines the national religion policy, and advocates cults and feudal superstitions;
5.1.6 Spreads false information in order to disturb public order or disrupt social stability;
5.1.7 Disseminates obscenity, pornography, gambling, violence, terror, or content that abets the crime;
5.1.8 Insults or slanders others, and infringes on the legal rights and interests of others;
5.1.9 Incites illegal assembly, association, protests, demonstrations, and gatherings which disrupt social order;
5.1.10 Promotes any activities in the name of illegal civil organizations;
5.1.11 Does not comply with the Interim Provisions on the Administration of the Development of Public Information Services Provided Through Instant Messaging Tools or does not meet the "Seven Basic Requirements" that is intended for the promotion of network civilization: laws must be obeyed; the socialist system must be upheld; national interests must be defended; citizens' legitimate rights and interests must be protected; public order must be maintained; social ethics must followed; and information authenticity must be guaranteed;
5.1.12 Contains any other content prohibited by laws and administrative regulations.
5.2 Content that negatively impacts network ecology
5.2.1 Using exaggerated titles that are seriously inconsistent with the contents;
5.2.2 Hyping gossips, scandals, bad deeds, and so forth;
5.2.3 Making improper comments on natural disasters, major accidents, or other disasters;
5.2.4 Containing sexual innuendo, sexual provocations, and other information that easily leads to sexual fantasy;
5.2.5 Showing bloodiness, horror, cruelty, and other scenes that cause physical and mental discomfort;
5.2.6 Inciting discrimination among communities or regions;
5.2.7 Promoting indecency, vulgarity, and kitsch;
5.2.8 Contents that may induce minors to imitate unsafe behavior, violate social morality, or induce minors to indulge in unhealthy habits; and
5.2.9 Other contents that adversely affect network ecology.
5.3 Content that infringes on others' legal rights.
5.3.1 Sending or spreading content that infringes upon the intellectual property rights of others, including but not limited to their copyrights, trademark rights, and patent rights;
5.3.2 Unauthorized posting of private personal information belonging to others, such as their ID card number, contact information, home address, Weixin ID, or photo, which infringes on their right to portrait, right to privacy, and other legal rights;
5.3.3 Public defamation of others by falsification, damaging their reputation or honor through insults or slander, and infringing on their right to reputation, right to honor, and other legal rights, including but not limited to celebrities' fans insulting or abusing each other; favoring a celebrity by defaming another celebrity; inciting conflicts between fans; or starting rumors about or abusing celebrities;
5.3.4 Unauthorized posting of a company's trade secrets, infringing on their legal rights;
5.3.5 Engaging in other acts that infringe upon the legal rights of others.
5.4 False information
False information, for the purpose of the Standards, refers to information that lacks a factual basis and is generated from fabrication or distortion of the facts and hiding of the truth, including but not limited to:
5.4.1 False political information that is contrary to the basic rules and the socialist system as determined by the Constitution, endangers national unity, sovereignty, and territorial integrity, leaks state secrets, endangers national security, or damages national honor and interests;
5.4.2 False information that incites national, regional, ethnical, racial and inter-religion hatred, discrimination and misunderstanding, or weakens the community's morals;
Example: A magnitude 9.0 earthquake hit Japan this morning! If you are a Chinese person, spread this news!!!
5.4.3 False information that disrupts social order, causes or may cause public panic;
Example: “Shocking: Eating pork in China is the same as committing suicide!!”
“Please tell your friends and family to not eat seafood. It is urgent. Please forward this quickly.”
5.4.4 False information that advocates cults and feudal superstitions;
5.4.5 False information relating to common sense for life and public topics;
5.4.6 Other false information.
5.5 Harassment, incitement, exaggeration, or misleading information
Including but not limited to:
5.5.1 Titles that contain threats to physical safety, frightening or extreme views, or insulting, profane, or offensive words;
5.5.2 Statements that advocate for or against certain activities with exaggerative descriptions.
5.5.3 Content that uses misleading descriptions or omits, conceals, or distorts specific information and details of events, potentially causing users to misunderstand or make inappropriate associations regarding timely topics or events.
5.5.4 Fabricating exaggerated, sensational, or provocative stories that challenge users' values and incite their emotions.
Example: Content that brags about wealth or exaggerates the experience of making quick money or achieving success.
5.6 Content that endangers the Platform security
5.6.1 Sending phishing sites and other such content that deceives users and causes them to suffer losses;
5.6.2 Sending viruses, files, computer codes, or programs that may damage or interrupt the normal operation of Weixin's messaging service.
5.7 Content that endangers the emotional and physical well-being of minors, including but not limited to:
5.7.1 Harm, abuse, or corporal punishment of minors;
5.7.2 Sexual abuse of minors;
5.7.3 Bullying;
5.7.4 Other acts that endanger the safety or physical well-being of minors;
5.7.5 Promoting or demonstrating toys or items that may endanger the safety or physical well-being of minors;
5.7.6 Minors drinking alcohol, smoking, or taking drugs;
5.7.7 Revealing personal privacy of minors, or insulting the dignity of minors;
5.7.8 Marriage with minors or pregnant minors;
5.7.9 Promoting or encouraging truancy or dropout for minors;
5.7.10 Distortion of popular cartoon characters or works that are made for minors;
5.7.11 Exploiting minors for vulgar performances, or involving them in performances or work that exceed their physical capacity;
5.7.12 Other content that is detrimental to the healthy growth of minors or has a negative impact on their values.
5.8 Extremely inappropriate content, including but not limited to:
5.8.1 Content depicting self-abuse, self-mutilation, suicide, murder, taking or injecting illicit drugs, maiming, shooting, stabbing, and the torture of humans or animals.
5.8.2 Content containing corpses, skeletons, etc.;
5.8.3 Content involving violence, such as domestic violence, school violence, fighting, etc.
5.9 Vulgar content, including but not limited to:
5.9.1 Revealing clothing or apparent nudity;
5.9.2 Sexual innuendo through text, sound, objects, or actions;
5.9.3 Insulting or humiliating language;
(1) Posting malicious insults, vulgar or pornographic comments;
(2) Content that degrades others' character or is discriminatory;
5.9.4 Violating basic social ethics and morals;
(1) Promoting non-mainstream views on marriage and relationships, such as extramarital affairs;
(2) Displaying backward or vulgar customs, such as wedding pranks, child brides, etc.;
5.9.5 Displaying details of animal mating;
5.9.6 Prolonged focus on the private areas of males or females in video footage;
5.9.7 Using explicit language or images to introduce adult products.
5.10 Content that fabricates facts or stories to "sell misery" or ugliness to attract likes, shares, follows, or promote products, including but not limited to:
5.10.1 Exploiting minors or disabled individuals to gain sympathy;
5.10.2 "Misery-selling" product promotions;
5.10.3 Using illness or poverty to morally coerce users;
5.10.4 Deliberately appearing ugly to discomfort users.
5.11 Content with descriptions (including hashtags), links, or text within videos that do not match the actual content, potentially misleading or enticing users to view, including but not limited to:
5.11.1 Using exaggerated, tempting, or extreme words that do not match the actual content as descriptions, video text, or image text;
5.11.2 Intentionally hiding key information or using ambiguous terms as video descriptions;
5.11.3 Adding links to content that are unrelated to the published content;
5.11.4 Video voiceovers unrelated to the visuals.
5.12 Mass publishing of homogenized content created through similar scenarios, scripts, or elements, which may infringe on others' intellectual property, degrade user experience, or cause harassment.
5.13 Content containing pseudoscience, horror, or bizarre elements, including but not limited to:
5.13.1 Horror or supernatural content that may cause discomfort or frighten others;
5.13.2 Promoting feng shui or fortune-telling content;
5.13.3 Content without scientific basis, such as food incompatibilities or violations of natural laws.
5.14 Low-quality content that may degrade user experience, including but not limited to:
5.14.1 Using scrolling text, large text overlays, or simple spliced content;
5.14.2 Videos with blurry quality, incomplete content, unrelated audio and visuals, repetitive content, excessive cropping, upside-down images, black borders, distortion, or screen glitches;
5.14.3 Content fabricating celebrity quotes through mixing, splicing, or photo editing, potentially misleading or deceiving users;
5.14.4 Content involving news or events that are significantly outdated.
5.15 Non-standard medical science popularization (scientific errors), including but not limited to:
5.15.1 Not following standard diagnostic and treatment procedures;
5.15.2 Errors in disease prevention, principles, examination, diagnosis, treatment, medication, or care methods;
5.15.3 Medical procedures violating basic principles such as sterility and safety;
5.15.4 Errors in displaying diseases, drugs, or other medical terms that may cause misunderstanding;
5.15.5 Medical logic errors without necessary causal relationships;
5.15.6 Other scientific errors in medicine.
5.16 Non-standard medical science popularization (partial/exaggerated descriptions), including but not limited to:
5.16.1 Diagnosing diseases based on a single symptom, sign, manifestation, or examination, violating medical diagnostic norms;
5.16.2 Overly absolute or partial diagnosis of causes, potentially causing misunderstanding;
5.16.3 Overly absolute or partial evaluation of treatment methods or effects, lacking universality, potentially causing misunderstanding;
5.16.4 Overly absolute or partial evaluation of drug effects, potentially causing misunderstanding;
5.16.5 Incomplete introduction of conditions and insufficient diagnostic or treatment advice, potentially causing misunderstanding;
5.16.6 Evaluating treatment methods or drug efficacy based solely on individual cases, lacking universality;
5.16.7 Exaggerating medical skills through patient narratives or stories;
5.16.8 Providing treatment plans without diagnostic processes in Western medicine.
5.17 Non-standard medical science popularization (inconsistent with traditional Chinese medicine theory), including but not limited to:
5.17.1 Exaggerating the efficacy of traditional Chinese medicine proverbs or inconsistent with traditional Chinese medicine theory;
5.17.2 Using terms like "secret palace recipes," "ancestral recipes," "instant effect," "cure-all," "miracle drug," "magic pill," "most...," "first...," "only," inconsistent with drug management regulations;
5.17.3 Content lacking or inaccurately using traditional Chinese medicine differentiation, such as "folk remedies," "tips," "diet therapy," "tea drinks";
5.17.4 Involving Chinese medicine with "detoxification" effects, inconsistent with traditional Chinese medicine theory;
5.17.5 Promoting single-ingredient Chinese medicine or food with medicinal effects (food-medicine homology) as cancer cures, inconsistent with traditional Chinese medicine theory;
5.17.6 Descriptions involving "food compatibility," inconsistent with traditional Chinese medicine theory;
5.17.7 Introducing specific acupoints for treating diseases without differentiation, such as directly claiming gua sha, cupping, or moxibustion has therapeutic effects, inconsistent with traditional Chinese medicine theory;
5.17.8 Claiming that formulas for tea substitutes cure diseases or are excessively and universally suitable for everyone, inconsistent with traditional Chinese medicine theory;
5.17.9 Involving timing to determine gender, using food color or shape for supplementation, lacking traditional Chinese medicine theoretical basis.
5.18 Non-standard medical science popularization (medical risks), including but not limited to:
5.18.1 Involving teaching of bone setting, joint repositioning, traction, etc., with risks of spinal joint injury;
5.18.2 Involving cupping, acupuncture, fire needle, bloodletting, injection teaching, etc., involving wounds;
5.18.3 Involving content related to malignant tumor treatment, unsuitable for widespread dissemination in popular science form;
5.18.4 Medical procedures violating basic principles such as sterility and safety;
5.18.5 Cardiopulmonary resuscitation, fracture bandaging, etc., not conforming to pre-hospital emergency standards;
5.18.6 Involving surgical processes or related traumatic surgeries.
5.19 Non-standard medical science popularization (medical marketing), including but not limited to:
5.19.1 Using patient stories/case sharing to induce user likes/comments interaction;
5.19.2 Topic marketing through vulgar medical content related to sexuality;
5.19.3 Using "shocing style" medical content to attract user attention;
5.19.4 Partial/exaggerated descriptions in medical science popularization.
5.20 Non-standard medical science popularization (medical redirection), including but not limited to:
5.20.1 Conducting disease consultation interactions in videos, comment sections, or personal signatures;
5.20.2 Redirecting to personal contact information through videos, comments, or personal signatures.
5.21 Other violations listed in the "Overview of Common Violations on Weixin Channels Platform."
6. Compliance with Platform Rules
6.1 If Tencent independently discovers or receives complaints from others that a user's behavior or published content does not comply with the Operation Standards, or if required by regulatory authorities, Tencent has the right to take measures such as reducing recommendations, deleting content, or suspending or terminating the provision of Weixin Channels-related services without prior notice. Tencent also reserves the right to refuse service to the account holder in violation, such as restricting account functions related to the holder or banning accounts related to the holder. Additionally, Tencent has the right to retain relevant information, cooperate with regulatory authorities in investigations, and announce the handling results. If the user disagrees with Tencent's actions, they may initiate an objection or appeal according to the instructions on the page.
6.2 A channel account can be verified. By authorizing the verification, a channel account owner agrees to accept and abide by the "Weixin Channels Operation Standards" and ["Terms
of Weixin Channels Verification Service"](https://mmportal-996.test.fed.weixin.woa.com/cgi-bin/readtemplate?t=finder_auth_privacy&lang=zh_CN). After the verification, the channel account will be considered to be used by the verified owner, who shall have all the rights and obligations to such channel account. A verified channel account owner shall manage the channel administrators and operators, and be responsible for all the activities they conduct under the channel. For an unverified channel, the owner of the Weixin/Wechat account under which the channel was created shall have all the rights and obligations to such channel.
6.3 If the Platform identifies and reasonably believes that your account name, profile photo, introduction, background image, posted content, or any comment infringes on other users' rights (e.g. copyrighted information without authorization or content from unknown sources), the distribution of such information may be automatically restricted.
6.4 The following content should be clearly marked accordingly to avoid misleading and confusing other users: non-real audio and video content generated or synthesized using new technologies such as virtual reality and deep learning; fictional content such as content created and published through dramatization. Accounts that fail to clearly mark such content and deliberately use such audio and video content (e.g., staged content) to attract traffic for inappropriate marketing purposes will be severely penalized.
6.5 For any content you upload and post during the use of your channel, the intellectual property right, portrait right and other rights to the content will not be transferred. Meanwhile, to enhance the sharing of your works and content among a broader audience and to achieve better dissemination value, we will use your Weixin Channels content across Tencent Group's products, features, applications, smart devices, and in third-party products and related scenarios in collaboration with Tencent. We will also allow Weixin and Tencent users to share, reference, edit, or display your Weixin Channels content in certain ways. In some scenarios, you can set whether to allow the citation or display of your content. Any content that infringes upon the rights of others shall not be uploaded or posted. In the event of any violation of this rule, the Platform has the right to stop or restrict the promotion, sharing, and distribution of such content immediately. For the avoidance of doubt, you understand and agree that the scope of use of the aforementioned Weixin Channels content includes your profile picture, account name, any portrait, name, trademark, title, logo, text, images, videos, audio, music, video background audio music, performances, sounds, and any other branding, marketing, or promotional materials that you own or are authorized to use and display in the content.
6.6 We place great importance on the protection of minors' personal information and privacy. We specifically remind you to exercise caution when posting content that includes materials related to minors. You must obtain consent from the rights holders to display minors' personal information, such as names, portraits, voices, and actions, and allow us to use and process such content related to minors in accordance with relevant agreements and rules. If we independently discover or are informed by relevant authorities or rights holders' complaints that a user may be infringing on the legal rights of minors, we reserve the right to delete or block the relevant content at any time without notice, to impose penalties on the violating party's account depending on the severity of the behavior, including but not limited to warnings, restricting or prohibiting the use of certain or all features, account suspension, termination, or reclaiming the account, and to announce the handling results.
6.7 You shall abide by the "Weixin Channels Live Feature Terms of Use" during your use of the Channels Live Feature; if you are a host, you shall also abide by the "Weixin Channels Live Conduct Standards".
7. Miscellaneous
7.1 The content on the Weixin Channels Platform is uploaded by users. Therefore, the Platform prohibits the dissemination of undesirable information and expects users to assess their content with discretion.
7.2 The Standards is subject to change. We reserve the right to modify or update the content thereof based on updates to applicable law or as necessary for product operation. Please review the Standards regularly to learn about the latest updates.
7.3 Users can submit complaints about relevant violations through the designated entry point. We will review the issues involved as soon as possible and respond to your request within the time frame specified by laws and regulations. The complaint path in the client is as follows: go to the page of the content you wish to report, select the "Report" option displayed on the page, choose the category of the complaint, submit the corresponding complaint materials, and complete the complaint process.
In the event of any discrepancy between the Simplified Chinese and English versions of the Standards, the Simplified Chinese version shall prevail.